Subscribe now to get unlimited access to the best stories for free. Nowadays, your restaurant should also be using social media as a channel to keep the lines of communication open between you and your guests in addition to a marketing channel. Use your restaurant logo and colors on your profiles so your page will be easily recognized. . This year it has launched ‘Booth Truths’ – an ad series designed to “explore topics and themes such as loneliness, entrepreneurship, identity, and everything in between, with some of the UKs best up-and-coming talent.”. Carter Wilkerson’s tweet has now set a record for the most retweeted post of all time, at 3.6 million retweets (officially beating Ellen Degeneres’ Oscar selfie, which has 3.4 million retweets). Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. _ Sang is also working right by my side, when he’s not at school. Click the link on our profile to find our @toasttab ordering page. More information can be found in our Cookies Policy and Privacy Policy. Expedia’s #ThrowMeBack campaign can be applied to connecting people to their best food moments or best hotel stays for example. Tune in for an Upper Crust cameo in the next half hour ❄️ #Stella #OpeninBOS #NBCBoston #UpperCrust, A post shared by  Upper Crust Pizzeria (@uppercrustpizza) on Mar 14, 2017 at 11:39am PDT, Who they are: Capriotti's Sandwich Shop in Las Vegas, NV. Its second, #GuacDance, was even more successful with 430 million video starts in six days. - @chefreyeduong, A post shared by  SANDWICH HAG (@sandwich_hag) on May 24, 2019 at 5:02am PDT. _ In a couple of months, we’ll hit our 2 year anniversary of @sandwich_hag brick and mortar. #Saltbae was noted as one of the best viral trends of 2017. Can brands actually stand out beneath all this digital noise? Social platforms provide a direct line of communication with existing and potential customers. Why it's awesome: Both businesses are driving their raving fans to the other's business — it's a great way to build your restaurant community, in terms of customers and potential collaborators and vendors. So, in order to sustain and boost interest, the restaurant often gives itself a seasonal makeover, this year decking out the entire place with flowers to coincide with the Chelsea Flower Show. Why it’s awesome: They are speaking from the heart and addressing that this isn’t business as usual, and asking for support and empathy in this difficult time while showing appreciation for the support they’ve received so far. Turkish Chef and butcher, Gökçe was an internet sensation in 2017. Xeim Limited, Registered in England and Wales with number 05243851 We’ve been going non-stop for several years now. A secret tip!?? _ Love you Dallas. Developing a social presence, and being able to correctly utilize it as a marketing channel, carries your community online and allows customers to interact with you even when they aren’t with you. Fast Track Content Strategy and Editorial Planning – training course. Why it's awesome: There’s no doubt that Sweetgreen thought long and hard about their social media strategy (and probably hired an agency to help). Additionally, restaurant clientele loves to know about where the ingredients in their favorite dishes come from, and if you show that you support other local businesses, you can attract new customers that are looking to support their community. “When something really works in a country, we’re learning how to adapt it to other countries. These videos don’t even take up much of your time. However, Coca-Cola’s challenge was about employing the right tactics to continue engaging their customers and find success on whichever platform they are on. Who they are: Wave Asian Bistro & Sushi in Mount Dora, FL What they’re doing: Aside from sharing high-quality photos of their deliciously prepared dishes, Wave also regularly shares behind the scenes videos and photos from what goes on in the kitchen. The popularity of these frozen waffles escalated to the point where an Eggo waffle-based card game exists. Posted October 27, 2019 October 27, 2019 Support. A Wendy’s spokesperson shared with Entrepreneur, “We see ourselves as a challenger with charm, so we can take advantage of opportunities to engage with our fans in a very different way from our competitors.” Wendy’s simple approach really goes to show how important factors such as authenticity, engagement, and consistency are to consumers, and how a brand can leverage these factors with the help of social media.