Jangan bombardir dengan hard selling, tapi terus edukasi pelanggan dengan informasi-informasi baru. The integrated marketing communications is a data-driven approach which identifies the consumer insights and develops a strategy with the right combination of offline and online channels which should result in a stronger brand-consumer relationship. Through imc, colgate promote its brand also increase awarness of product and service, and also through brand communication make their product popular The missed call campaign was a nice strategy to gain people attention towards Colgate Sensitive Pro relief. Skittles is there!, tetapi sepertinya kurang terupdate dengan baik. Dunia pemasaran membutuhkan media sebagai sarana untuk menyampaikan pesan kepada masyarakat sebagai audiens. Integrated Marketing Communication (IMC) involves the idea that a firm’s promotional efforts should be coordinated to achieve the best combined effects of the firm’s efforts.  Resources are allocated to achieve those outcomes that the firm values the most. Kenyamanan ini diharapkan dapat menjadi perekat sehingga mereka selalu dekat dengan  kita atau produk yang ditawarkan. how is it possibal ? PR_ad of Colgate Pro-Relief, they try to Use different demographic and geographic category of people to cover more the one regions. Ternyata websitenyahanya single page, scroll down. Misalnya jika pada televisi menghitungnya berdasarkan rating, maka di Internet juga ada click through rate (CTR), unique visitors, unique views dan sebagainya. Jika komunitas terlalu luas, atau produknya memang masal, kita bisa pecah berdasarkan lokasi atau kesamaan demografi dan masukkan mereka dalam komunitas yang tersendiri. Disadur dari: http://en.wikipedia.org/wiki/Integrated_marketing_communications, http://www.icmrindia.org/casestudies/catalogue/marketing/Barack%20Obama%20Strategy.htm. © Management Study Guide By using this Colgate sensitive pro-Relief on the spot solve her problem and he can free from her pain and can eating freely any food. The unique selling points of brands need to be communicated well to the end-users by effectively integrating various brand promotion tools. IMC involves coordinating the various promotional elements and other marketing activities that communicate with the firm’s customers. Pernyataan Thompson di  atas menggambarkan kerja IMC yaitu untuk memberikan hasil yang maksimal dan terbaik dalam memasarkan suatu produk atau jasa. - Meaning and its Theories, Optimum lively Graphics and Animation to make the concept easy to understand, Engaging PPTs which are a fast, effective, short and concise, with lots of examples to help you master the subject quickly, Continuous learning platform - new presentations added every week. Sebelum 1980-an media diandalkan terutama pada media cetak dan analog seperti koran, bioskop televisi, dan radio. Kata kunci ’share’ ini akhirnya berevolusi menjadi ‘Engagement’, tidak hanya berbagi saja, tetapi setiap orang dapat berinteraksi satu dengan yang lainnya. It is an effective case for learing IMC. In a survey conducted with market research firm Nielsen, Colgate found that the problem of sensitive teeth was widespread, but there was limited awareness about it among consumers. Situs facebook dikembangkan dari prinsip jejaring sosial. Cukup pasang banner atau iklan. The strategy use by colgate sensitivity pro relief with retail promotion activation campaign was very much beneficial to the company as campaign with baskin robbins and with the help of TV channels more no. Colgate has nicely used the IMC tools, thats why the sales and market share of their product was raised,This Case gives live example to the marketing students to understand that How to use IMC tools or how to apply IMC in practical life. From the colgate case i would able to get a brief idea about the IMC. Why would a customer invest in your brand if he/she is not aware of the product’s features and benefits? Change ), You are commenting using your Twitter account. Its emphasis on target market.and its those who are suffer from sensitivity.also various components like conusmer experience; communication tools, integration tool. Internet membawa dunia menjadi lebih dekat, seolah tidak ada jarak. Apakah dari sales? Hal ini yang harus diperhatikan dampak baik dan buruknya bagi pemilik brand, keberadaan suatu brand didalam dunia online sangatlah sensitif. 4. Privacy Policy, Similar Articles Under - Integrated Marketing Communications, Managing Integrated Marketing Communication. Overall to understand IMC this case was very well explained with all the facts and figures. Tidak hanya searah dari pemilik merek ke pelanggan, tapi banyak arah (multi channel). Over 30 percent of U.S. households own at least one tablet. Siapa yang tak kenal facebook? The findings showed that about 11% of the total respondents used toothpastes providing sensitivity relief. Komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) adalah sebuah konsep dimana suatu perusahaan mengintegrasikan dan mengkoordinasikan berbagai saluran komunikasi untuk mengirim pesan yang jelas, konsisten, dan meyakinkan berkenaan dengan perusahaan dan produknya. Marketing Segments Technology has increased the avenues available for advertising and other marketing campaigns . Masyarakat tidak lagi mengupdate akun mereka, tetapi juga untuk mencari informasi. Harus diakui kalau media baru dalam bentuk elektronik yang lalu lalang di jaringan internet adalah sebuah media informasi masa depan. Understand wh… Biasanya disesuaikan dengan segmentasi pelanggan produk klien. Bakrie Telecomm melalui produk handphone ‘Esia’ misalnya, memberi harga Rp 200.000,00 dengan mengunggulkan fitur Facebook dan Twitter di produknya. Colgate increase awareness of its product and Services, also through brand communication make its product popular and also Sensitive problem increase but awareness was so limited, so they know Scope for growth . M. Ghojali Bagus A.P., S.Psi. Colgate Sensitive Pro Relief was launched in 2011. This was a good enough reason for Colgate to get into a damage-control mode. 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